Reach for the moon or reach for the stars? [quote them]

Image copyright: NASA. 

There's this quote I've heard many times over now, and it goes something like this:

"Reach for the stars. If you fail, at least you'll land on the moon."

Then on one of the videos documenting Felix Baumgartner's record-breaking jump "from the edge of space" at supersonic speeds, I saw this:

"Shoot for the moon. Even if you miss it, you will land among the stars."